a.     What does the future hold for traditional mass-media advertising?   b.    If you were the CEO of a major television network...

a.     What does the future hold for traditional mass-media advertising?

b.    If you were the CEO of a major television network or regional or national newspaper, what would you be doing now to ensure the livelihood of your company in the next ten to twenty years?

c.     If you were the CEO of a major advertising company, where would you recommend companies who traditionally advertise using television or newspapers to advertise now? Explain your answer.